I found this to be very interesting and extremely helpful. I had wondered when I did searches on the internet, what determined what went to the top of the list and worked its way down. Creating Adwords was very helpful. I realize that by using the Adwords I am doing my own marketing instead of paying someone else to do this job and have to pay them. Using the keyword basics taught me how to really target the people I want coming to my site and not just to browse. I did this in spotify and set up my account and added how to take money. It was very exciting to think I am becoming tech savvy. It almost blows my mind that i am actually doing this. I can see why it is important to know these helps to make you successful in your business.